In one viral video, musician kid rock shot up several cases of the brew with a rifle to signal his disapproval of the brand. In an interview this week with fox news, the rapper said. The owner of bud light took a hit to its sales after a us boycott of the brand sparked by its work with transgender influencer dylan mulvaney. Brewing giant ab inbev said. Bud light had been so popular, for so long, that its sudden decline seemed unthinkable.
Bud light has faced a boycott from some conservative commentators and celebrities as its sales have plummeted. It was also criticized by some in the l. g. b. t. q. It’s obvious now that the boycott has irrevocably changed bud light, robbing the beer of its ubiquitousness. But what has yet to be seen is how the enduring power of the. Sales of bud light continued to fall in the u. s. After a 2023 boycott over the brand's partnership with dylan mulvaney, a transgender influencer. April 1, 2024, marks one year since bud light faced a widespread boycott since their partnership with dylan mulvaney, a transgender influencer and activist. Sales climbed 1. 8% as the. More than a year after a boycott against bud light for its work with transgender influencer dylan mulvaney, the brand continues to see losses as competitors have.