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Study with quizlet and memorize flashcards containing terms like what are the factors that can drive the success of a viral marketing campaign?, mass connectors in sna, strong ties and more. Mona is the marketing manager for chain of florist shops, and she's preparing the company's promotional strategy for mother's day. She has selected the promotion mix. The internet has created a new marketing phenomenon called viral marketing. Some business experts claim viral marketing is electronic _____. Click the card to flip 👆 Viral marketing campaigns can be unpredictable, but careful planning can go a long way to ensuring success. Define the aims of the campaign and determine how success will be. Define the objective determine the goal of the quizlet: Is it to increase brand awareness, drive. A seeding strategy is a plan for initiating a viral marketing campaign by targeting specific individuals or groups, often called seeds, who are likely to share the content with. Study with quizlet and memorize flashcards containing terms like to share the content, the natural habitat, widespread example and more. What is the primary goal of viral marketing? Which of the following is not a common characteristic of viral content? Which platform is known for its effectiveness in launching. Viral marketing can rapidly increase brand awareness and engagement. Crafting compelling, shareable content is crucial. Identify your target audience and tailor your message.
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