Sales of bud light have recorded declines for six consecutive weeks after a product endorsement from dylan mulvaney, a transgender influencer, set off ire among many. Chief marketing officer is leaving the beverage giant following public backlash over a promotion that led to a sharp drop in sales of bud light, one of. Bud light fell to third place in u. s. Bud light sales are still struggling nearly six months after transgender influencer dylan mulvaney first posted a video on instagram featuring a personalized can from the beer. Revenue in the second quarter as bud light sales plunged amid a conservative backlash over a campaign with transgender.
Sales and profits from this spring's boycott and backlash as executives now assert that the drain has been stabilized. A sign disparaging bud light beer is seen along a country road on april 21, 2023. The beer's parent company continues to see a boycott denting u. s. Revenues a year later.
